WSPA Canada launches lost animal poster campaign

Jun 27, 2011

WSPA Canada has launched a new "lost animal" poster educational campaign in Toronto, to draw attention to the loss of many animals due to cruelty.

Click on each image to download the poster.

The "lost animal" campaign uses a unique and eye catching tactic to educate the public about different ways that animals suffer from cruelty around the world. We've made it easy for people walking down the street to help animals by making a donation using their phone. Anyone can text to donate $5, or make a secure online donation through our mobile donation form.

If you live in Toronto, you may also see a "great ape mom" downtown with a baby stroller, handing out flyers about her missing baby. While some people passing by may find this amusing, it is designed to stop people in their tracks and compel them to take notice of what is a very serious issue.

We hope that the posters will raise awareness of WSPA's work to a wide audience and educate more people about the cruelty suffered by animals at the hands of humans.

Why did you choose bears, bonobos and whales?

Bears, bonobos and whales are all wild animals that are subjected to cruelty and are hunted by humans for entertainment, the pet trade, and food respectively. We wanted to use wild animals instead of dogs and cats so that our posters would not be confused with, or take attention away from, genuine "lost pet" posters.

Why is your educational campaign only running in Toronto?

Toronto is the most populated city in Canada, especially during the summer tourist season. It is our goal to reach as many people as possible with this campaign to raise awareness and end animal cruelty. Our intention is to expand this educational campaign to other cities in the near future.

How do I learn more?

The animals featured on the posters include great apes, bears and whales. Learn more about our programs to help these animals:

Bonobos: http://www.wspa.ca/wspaswork/bushmeat/hopeforbonobos.aspx
To help, please text WSPA to 30333 or visit www.wspa.ca/lostape

Bears: http://www.wspa.ca/wspaswork/bears/default.aspx
To help, please text WSPA to 30333 or visit www.wspa.ca/lostbear

Whales: http://www.wspa.ca/wspaswork/whaling/default.aspx
To help, please text WSPA to 30333 or visit www.wspa.ca/lostwhale

What if I don't have a smartphone or I'm not comfortable donating online?

You may also call 1-800-363-9772 to donate to WSPA over the phone.

How will my donation help?

Your support will help WSPA stop the suffering of animals by ending cruelty towards them. For animals to live a life free from abuse and neglect, they need long-term, ongoing help from people like you.

Joining our Animal Rescue Team with a regular monthly donation of $15 or more is the best way you can make a real difference to animals' lives worldwide.

Join WSPA and help us make animals matter.